eoporto: theatlantic: Can a Toy Inspire Girls to Become Engineers? How could a toy engage girls in engineering? What would make it different from the “standard” (that is to say, geared-toward-boys) Lego and Erector sets? Debbie Sterling, who trained as an engineer at Stanford, spent more than a year researching these questions and, gradually, GoldieBlox — a female engineer character, Goldie, and a related construction toy — emerged. It hit Kickstarter this morning as Sterling seeks to raise $150,000 for a first round of production. Read more. [Image: Susan Burdick/GoldieBlox] This. Is. Incredible.
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theatlantic:

Can a Toy Inspire Girls to Become Engineers?

How could a toy engage girls in engineering? What would make it different from the “standard” (that is to say, geared-toward-boys) Lego and Erector sets? Debbie Sterling, who trained as an engineer at Stanford, spent more than a year researching these questions and, gradually, GoldieBlox — a female engineer character, Goldie, and a related construction toy — emerged. It hit Kickstarter this morning as Sterling seeks to raise $150,000 for a first round of production.

Read more. [Image: Susan Burdick/GoldieBlox]

This. Is. Incredible.

Source: The Atlantic

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    It would be nice if children were more willing to play with toys that aren’t coded for their gender, but when they reach...
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    Do you know why Legos and erector are “geared towards boys”? Because parents don’t buy them for their girls. Instead...
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